Archive for the ‘Marketing’ Category

Market != Idea, And Other Conceptual Algebra

Now that we actually have something to show off which demonstrates that we kind of know what we’re doing, Alex and I have decided to get back into the habit of attending meetups.

Meetups are strange beasts. A bunch of people, bound by a broad common interest, lack of other social outlets and/or real industry […]

Going Viral like the Common Cold (Not Always a Good Thing)

…If apps need to try so hard to spread themselves based on the “Ideavirus” model, why take it so literally? It seems like the model here is the common cold, spread almost uncontrollably… and nobody really needs it. Whatever happened to confidence in product?

How to Not Suck at Facebook Apps, Part II: What Works

This is part II of a series.
What kinds of apps are working on Facebook, and what can we learn from them as developers and designers? How do we even define success on Facebook applications? Installs? Active users? Canvas page views? Churn rate? Let’s see.
Let’s begin by taking a look at the Appaholic Viral Dashboard. Over […]

Facebook Users’ Collective Buying Power (a mini-rant)

So, as of my latest perusal of facebook’s usage statistics (as per Zuckerberg’s f8 speech), the number of daily returning users is “24 million and growing, 24 million and growing…” < If you read that last phrase out loud, it may have sounded like something Zuckerberg said in his f8 speech. Indeed, it may […]

Is the Facebook Platform Overhyped? hmm… Perhaps?

Picture of our facebook CEO, Mark Zuckerberg
Mark Zuckerberg’s Keynote Speech at the Facebook F8 Developer Conference was pretty bad, as all of my readers have agreed. He positioned Facebook as a world changing platform for entrepreneurship and developers. He clearly wants to see people build applications off Facebook as if it were an […]

CommunityNext Viral Marketing Conference!

CommunityNext is having another cool conference on Viral Marketing this upcoming weekend! There are still a few spots open for those interested.
There are plenty of awesome speakers from Timothy Ferris to Jonathan Abrams to Justin Kan.
Objectives of Conference
1. Learn concrete skills and frameworks to apply to your viral campaigns…
2. Hear from experts on both […]